2 days Ago By N/A (Jonathan Hicap)
Korean indie act Peach Luffe announced his new EP, “Back To Me,” that will be released on Jan. 17. The project is the vision of classically trained singer-songwriter Jong Lee, who was born in Seoul, and is now rooted in Toronto, Canada.
The new record was written, produced, and mastered by Jong, with contributions from Peach Luffe band members Michael Friedman, Henry Stein, and Yifan Wu. With a background in classical music, Peach Luffe’s expertise on the violin immediately makes him stand out from the pack, allowing him to craft detailed, layered compositions that take his strain of dreamy pop into completely immersive territory. Peach Luffe (Michael Friedman) Cover art for "Better Off" For the new record, he uses this strength to help listeners nurture their inner child with his unique, whimsical sound.
“Violin is like my cheat code. But I just want to make music that people enjoy — people are multi-faceted, and I want to help them rediscover what they enjoyed when they were younger in particular,” said Lee. To celebrate the announcement of the EP, he shared the song “Better Off”, that takes the somber feeling of doubt in a relationship and serves it as a sugary, upbeat morsel of sound.
He explains, “when you’re in the wrong relationship, you’re terrified of asking questions on how the other person feels. What if you love them more?" Known for his unique blend of dream-pop and K-indie, Lee leverages his classical foundation to craft lush soundscapes that transport listeners. Peach Luffe began as a solo project in Lee’s bedroom during the pandemic and slowly grew to be a full band with numerous collaborators.
A prolific songwriter, Jong released his first EP, “Shimmer,” in 2020, his debut album, “Everything is Peachy,” in 2022, and five other EPs in less than four years, including “Honey.” Spotify selected him for a billboard in Toronto’s Dundas Square for Asian Heritage Month in May 2023 and again in March with the release of “Honey.” As music out of South Korea has grown in popularity around the globe in recent years, Peach Luffe is ready to continue acting as an ambassador for the diverse types of artistry that are possible — his 2020 single “Shimmer” was featured in Korean advertisements and the 2022 film “Swearing Jar.
” “I’ve listened to K-Indie music since I was younger, and it’s exciting to see it get more popular. It makes me wonder what’s next,” he said. Though based halfway across the globe, Peach Luffe's top 10 streaming markets worldwide include Indonesia, the Philippines, Thailand, and Malaysia.
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