Kissmetrics Acquires Sandstorm Analytics to Power New Gaming-Focused Analytics

SAINT PETERSBURG, Fla. , April 1, 2025 /PRNewswire/ -- Founder & CEO Steve McGarry Leads Strategic Exit, Former VP Evan Sforzo Named CEO of Kissmetrics . In a move that signals a new chapter for analytics in gaming, Kissmetrics Holding Inc.

has officially acquired the assets of Sandstorm Media Inc., creators of the Sandstorm Analytics platform. The acquisition, finalized on April 1st, 2025 , will serve as the foundation for a newly formed division: Kissmetrics Gaming.



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