19 hours Ago By cupid001
KISS OF LIFE has issued a formal apology following controversy over content uploaded to their official YouTube channel. On April 3, KISS OF LIFE’s agency S2 Entertainment released the following statement in English apologizing for a video posted on KISS OF LIFE’s official YouTube channel on April 2. The video, which was carried out with the concept of “old school hip hop,” caused discomfort among viewers due to its perceived cultural insensitivity.
Read S2 Entertainment’s full statement below: Hello, This is S2 Entertainment. We’d like to address the issues that arose from the content that was uploaded on KISS OF LIFE’s official YouTube yesterday (April 2). We sincerely apologize for causing discomfort to our viewers.
The true purpose of the content was to celebrate hip hop culture, which serves as much of the musical inspiration for KISS OF LIFE. However, we apologize for our shortcomings in recognizing the negative cultural implications that our content could be perceived to have. Our members and team promise to approach cultural references with greater caution and respect moving forward.
All related content has been removed from all of our channels. Thank you. Source ( 1 ).
