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Kardashian-Jenner family's latest business partnership being slammed as a 'tone-deaf PR disaster' Have YOU got a story? Email [email protected] READ MORE: Kylie Jenner's burning new desire left Timothee Chalamet in shock By SHARON MAI FOR DAILYMAIL.COM Published: 03:34, 13 April 2025 | Updated: 03:47, 13 April 2025 e-mail View comments Crumbl Cookies, the beloved franchise chain of bakeries, has been receiving harsh criticism for collaborating with the Kardashian-Jenner family on their latest drop.
At the beginning of the week, the cookie chain announced their limited partnership with the controversial A-list celebrities on social media and faced serious backlash for being 'tone-deaf.' For one week only, Crumbl's official Instagram account told fans to try out six cookie flavors on the 'iconic' menu named after the matriarch Kris Jenner and her daughters: Kourtney Kardashian , Kim Kardashian , Khloe Kardashian , Kendall Jenner and Kylie Jenner . The special edition release of the week includes Kris' Classic Yellow Layer Cake, Kourtney's Flourless Chocolate Cake, Kim's Snickerdoodle Crumb Cake Cookie and Khloe's Cookies & Cream Skillet Cookie.
Kendall's Cookie Dough Cupcake Cookie, Kylie's Pink Confetti Sugar Cookie alongside the classic double chocolate chip cookie are also available on the menu of the week. This comes as two of the famous sisters took to social media to share dueling busty selfies , which had their fans also saying that they 'ate.' Crumbl Cookies, the beloved franchise chain of bakeries, has been receiving harsh criticism for collaborating with the Kardashian-Jenner family on their latest drop At the beginning of the week, the cookie chain announced their limited partnership with the controversial A-list celebrities on social media and faced serious backlash for it In the comments section of Crumbl's post, many Instagram users voiced their discontent with the cookie brand for collaborating with the controversial family.
While the general consensus appeared to be that the baked goods looked mouthwatering, many said they were 'done' with the company for choosing to work with the reality TV star family. Read More Kendall and Kylie Jenner fight back tears over losing childhood home 'Oof, you guys really dropped the ball with this one,' one critique read. 'What absolutely ridiculous family to align yourselves with, especially in this climate.
I'll pass.' Another Instagram user commented: 'As if the Kardashians don't have enough money already.' Several other fans wrote to the cookie chain company: 'Yikes.
Read the room Crumbl.' Many more slammed the bakery company, which was founded in 2017 and had opened over a thousand stores across North America by 2024. The often-viral cookie company changes up their menu each week, but many fans said they would no longer be supporting them because of their dislike of their latest celebrity partnership.
'These actually do look amazing but I won't be buying,' a Instagram comment read. For one week only, Crumbl's official Instagram account told fans to try out six cookie flavors on the 'iconic' menu named after the matriarch Kris Jenner and her daughters: Kourtney Kardashian, Kim Kardashian, Khloe Kardashian, Kendall Jenner and Kylie Jenner The recognizable pink box was swapped out for a nude beige color inspired by the Kardashian-Jenners' own brand marketing The special edition release of the week included a total of six cookies for each of the five sisters and their momager Kris' Classic Yellow Layer Cake, Kourtney's Flourless Chocolate Cake and Kim's Snickerdoodle Crumb Cake Cookie were on the lineup for the week. The special edition menu also included Khloe's Cookies & Cream Skillet Cookie, Kendall's Cookie Dough Cupcake Cookie, Kylie's Pink Confetti Sugar Cookie alongside the classic double chocolate chip cookie The collaboration was only available for one work week from April 7 to 12 'Not supporting anything related to their name.
This is not a good look for your brand.' Another added: 'This was so unexpected and uncalled for.' Others wrote that the menu was 'disappointing' while another called it 'a PERFECT week to SKIP.
' Crumbl is no stranger to celebrity collaborations as they actually worked with one of the KarJenner sisters in the past. The cookie chain previously released Olivia Rodrigo 's GUTS cookie, Jimmy Kimmel 's Holiday Seasoning Candy Cane Brownie and the Jonas Brothers' Caramel Popcorn. Last year, they partnered with Kylie and her makeup line Kylie Cosmetics.
Together, they held a one-day event at the Crumbl location in West Hollywood where fans could not only try out Kylie's skin tint, her new makeup launch at the time, and specialty treats. In the comments section of Crumbl's post, many Instagram users voiced their discontent with the cookie brand for collaborating with the controversial family While the general consensus appeared to be that the baked goods looked mouthwatering, many said they were 'done' with the company for choosing to work with the reality TV star family Another Instagram user commented: 'As if the Kardashians don't have enough money already' Many more slammed the bakery company, which was founded in 2017 and had opened over a thousand stores across North America by 2024. The often-viral cookie company changes up their menu each week, but many fans said they would no longer be supporting them because of their dislike of their latest celebrity partnership Several other fans wrote to the cookie chain company: 'Yikes.
Read the room Crumbl' One comment criticized Crumbl and said the collaboration was 'not a good look for your brand' Another added: 'This was so unexpected and uncalled for' Others wrote that the menu was 'disappointing' while another called it 'a PERFECT week to SKIP' That day, local fans got to try cookie flavors such as Confetti Cake Batter, Kylie's Pink Sugar, Banana Caramel, Churro con Leche, Snickerdoodle Cupcake and Milk Brownie Chocolate. At the time, Jenner received praise — from the local Los Angeles fans who were able to attend her pop-up launch event — for the collaboration being delicious. The only criticism seemed to be about the 'mediocre' and 'boring' appearance of the cookies.
However, fans acknowledged that the six-cookie box was inspired by her makeup line and the appearance of an eyeshadow pallette or skin tones. Though much of the comments on Crumbl's social media page seem to be negative, there are also many fans with a sweet tooth gushing about the special edition cookies available for the week. Kris Jenner Khloe Kardashian Kylie Jenner Share or comment on this article: Kardashian-Jenner family's latest business partnership being slammed as a 'tone-deaf PR disaster' e-mail Add comment Comments 0 Share what you think No comments have so far been submitted.
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