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Vice President Kamala Harris outspent former President Donald Trump by 20-1 on Facebook and Instagram in the week surrounding their debate, capitalizing on the moment to plaster battleground states with ads and to hunt for new donors nationwide. The lopsided spending -- $12.2 million to $611,228 on Meta 's platforms, according to company records -- was hardly an outlier.
Ever since Harris entered the race, her campaign has overwhelmed the Trump operation with an avalanche of digital advertising , outspending his by tens of millions of dollars. Four years ago Trump, then holding the White House, drastically outspent Democrats online early in the election cycle in hopes of gaining an advantage. Now Trump, facing a cash shortfall, is making a very different bet that emphasizes the unique appeal of his online brand, the durability of a donor list built over nearly a decade and his belief in the power of television.
The difference was especially stark across the most contested states in the week surrounding the debate. In Pennsylvania, Harris spent $1.3 million on Meta's platforms, compared with $22,465 by Trump.
In Michigan, she laid out $1.5 million, while he spent only $34,790. "We just can't afford to abandon a platform to Democrats," warned Eric Wilson, a Republican digital strategist.
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Gupta, Professor: Department of Finance and Business Economics, University of Delhi View Program Trump's campaign has spent far more heavily on Google, especially on YouTube ads that can closely resemble traditional television. (Google owns YouTube.) But even on Google, a New York Times analysis of advertising records in the seven top battleground states shows that Harris' political committees have doubled Trump's spending, $25.
7 million to $12.8 million, since she joined the race. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Trump has courted digital-first audiences in other ways, stopping by a bitcoin bar in New York this week; talking with YouTube stars, streamers and podcasters; joining TikTok; and even creating his own social platform, Truth Social.
Social media has become an important theater of combat for political campaigns. The digital spending gap is fueling some Democratic optimism about November, even as polling shows an ultracompetitive race. "It's a massive strategic advantage," Kenneth Pennington, a Democratic digital strategist, said of Harris' spending.
Trump is benefiting from online spending by some Republican super political action committees, but it is hardly enough to match that of Harris. Trump is also being outspent on television -- but by smaller margins..
