Justin Bieber & Hailey Bieber Are ‘Moving On’ in New SKYLRK Video

Photo Credit: Raymond Hall | GC Images via Getty ImagesJustin Bieber has shared a new video to introduce his latest brand, SKYLRK. The clip shows an AI version of the singer along with his wife, Hailey Bieber. The launch video has sparked curiosity among fans, offering a glimpse into Bieber’s latest project.

Justin Bieber brings Hailey in new brand SKYLRK announcementJustin Bieber introduced his new brand SKYLRK through a stylized AI-generated video, which seems to signal a major shift in his career and possibly his personal life. In the video, an animated Bieber arrives at an abandoned house on a scooter. As he explores the space, viewers catch signs of his previous brand, Drew House.



After a short reflection, he sets the house on fire, kisses an AI version of Hailey Bieber, and walks away with her as she pushes a stroller with baby Jack inside. The two leave the burning home behind, suggesting a move toward something new. View this post on Instagram A post shared by Justin Bieber (@justinbieber)Bieber also shared a series of Instagram posts offering a first look at SKYLRK’s product line.

They seem to include bright hoodies, sunglasses, and glossy phone cases. All the items were stamped with the brand’s unique logo. Bieber tagged the brand’s new Instagram handle, @skylrk, which has no content on its page yet.

However, the brand is rapidly gaining followers, including Hailey Bieber.Bieber teased the launch earlier with cryptic posts showing color-coded circles and no explanation, leading fans to speculate about music or a fashion line. The announcement confirms his move into a new fashion venture.

A newspaper-style post hinted at a collaboration with 3D design expert Finn Rush-Taylor, known for work with brands like Adidas and Crocs. Bieber previously co-founded Drew House in 2020 but has since removed the brand’s name from his bio and replaced it with SKYLRK. Though the SKYLRK website currently only allows users to sign up for updates, buzz around the label is growing quickly.

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