Just Group fires Smiggle boss John Cheston over alleged misconduct

The managing director was due to start a new job with a jewellery retailer.

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The managing director of back-to-school stationery store Smiggle has been fired, nine months before he was to start a new job as the chief executive of jewellery retailer Lovisa. Just Group said in a terse statement on Monday that its board considered that John Cheston “has engaged in serious misconduct and a serious breach of his employment terms and, on that basis, his employment has been terminated today.” The statement did not elaborate further.

Cheston did not immediately return a message sent to him on Linkedin. Lovisa has also been approached for comment..