John Lewis Christmas advert 2024: what is the 2024 advert about? The Gifting Hour explained

The Gifting Hour is finally upon us 🎄🎅

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What's On John Lewis Christmas advert 2024: what is the 2024 advert about? The Gifting Hour explained By Matthew Mohan-Hickson Technology writer Comment Published 14th Nov 2024, 00:02 GMT Watch more of our videos on ShotsTV.com and on Freeview 262 or Freely 565 Visit Shots! now The Gifting Hour is finally upon us 🎄🎅 Sign up to our daily The Scarborough News Today newsletter Sign up Thank you for signing up! Did you know with an ad-lite subscription to The Scarborough News, you get 70% fewer ads while viewing the news that matters to you. Learn More Sorry, there seem to be some issues.

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. This site is protected by reCAPTCHA and the Google Privacy Notice and Terms of Service apply. John Lewis has unwrapped its Christmas advert after much anticipation.

The Gifting Hour tells the story of a woman’s last gasp attempt to buy a gift for her sister. Highly anticipated advert is set to debut for UK audiences. John Lewis has finally unveiled its high-anticipated Christmas advert.

The Gifting Hour focuses on a woman’s last gasp mission to buy the perfect gift for her sister. Advertisement Hide Ad Advertisement Hide Ad The retail giant has shared a first look at the campaign - with the ad itself set to debut in mere hours. Find out what time to expect it and where to watch it her e.

I have ranked all of the company’s Christmas adverts since 2007 - including favourites like The Man on the Moon and Monty the Penguin - see if you agree with my rankings. John Lewis’ sister company Waitrose has recently debuted its own whodunnit style two-part festive ad. Stay up-to-date with the latest UK news and culture with our free UK Today newsletter.

What is the 2024 John Lewis Christmas ad about? Advertisement Hide Ad Advertisement Hide Ad Still from the John Lewis Christmas advert 2024. Photo: John Lewis | John Lewis Every year, John Lewis gives its festive commercial a name - last year’s was Snapper and before that came The Beginner. For 2024, it is called The Gifting Hour and comes after the phrase was teased earlier in the week .

The retail giant’s website had also featured the two word clue ‘gift knowingly’ in the run up to the debut of its 2024 advert. In The Gifting Hour, a woman is in a rush to get a Christmas gift for her sister and it starts with her running into the John Lewis store on Oxford Street, London just a few minutes before closing time. After falling through a rack of dresses, while trying to find the perfect gift, she journeys through her childhood with her sister.

The advert concludes with the woman returning to reality and meeting her sister outside the store, giving her the gift. Advertisement Hide Ad Advertisement Hide Ad Read More Tesco Christmas Advert 2024: viewers rave about ‘tear-jerking’ advert - how to watch, what is the song? John Lewis Christmas advert 2024: every John Lewis ad ranked since 2007 from worst to best John Lewis Christmas Advert: who sang for the John Lewis advert previously and did they chart? Christmas ads 2024: how to watch the best and worst Christmas adverts of 2024 - including John Lewis The song for this year’s advert is the acoustic version of The Verve’s Sonnet from the acoustic album released by former frontman Richard Ashcroft in 2021. It is one of the few times the soundtrack has not been in the form of a cover song.

What does The Gifting Hour mean? The phrase has been used by John Lewis in the run up to the debut of the advert - and is actually the name of the advert. It refers to finding a perfect gift for someone this Christmas - gift knowingly. What is your favourite John Lewis Christmas advert? Share your thoughts by emailing me: [email protected] .

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