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Jeffree Star is providing some details into the makeup of his salary. The influencer revealed that he can earn an eye-popping amount of money in one day just by going live on TikTok . "I probably go live four or five times a week," Jeffree explained during a Nov.
13 appearance on the Cancelled podcast . "What do I do on live? I'll make bacon in the morning and make $50,000." As for how the livestreams rack up five figures, the Jeffree Star Cosmetics founder explained that it comes from a combination of fans gifting him money through the app and purchasing his makeup products, which he often sells during the sessions.
"It depends," Jeffree explained. "There's some times where I don't sell [my products] at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers. We'll just hang out, and I'll just chat.
I'll do a Q&A. I'll just talk about my Vegas trip and what I did, and people will gift and support." And the 39-year-old—who rose to fame by posting makeup tutorials and reviews to YouTube—predicted that the money-making method is here to stay.
"In my YouTube days, I would go film for a couple hours," Jeffree recalled. "Girl, we're in a different f--king time. Now, no one's attention spans are like that.
So, I just film a video, and I'll do it live." But the TikToker isn't keeping all that cash for himself. In fact, Jeffree said that donating a portion of his earnings has always been one of his top priorities.
"I've been giving back since the day I was blessed to ever have one dollar," he said. "I support small creators. I'll go in and I'll drop $5,000 on someone that's sleeping in their car on live.
" Jeffree added, "I love to give back, always." Keep reading for more influencers who have gotten candid about their paychecks. JoJo Siwa The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old.
She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career. Chris Olsen The TikToker revealed he has a net worth of over seven figures. "You guys can keep calling me annoying," he quipped in a July 2024 video .
"Being annoying has made me a millionaire." Jeffree Star The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans. "I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024.
"There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A." Other times, he's making bank by offering discounts on his own branded makeup products. "It's a niche market but it's massive," he added.
"We're the No. 1 or 2 beauty store." Markell Washington Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.
Deepti Vempati and Natalie Lee After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers. Julia The ASMR influencer—known as @itsblitzzz on YouTube — admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content. She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article. Morgan Presley As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video. Gigi Robinson The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street. Kamillah Rae The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
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