1 day Ago By Kaley Brown
By LaDonna LaGuerre Facing the previously undefeated 15-0 Cavaliers, the Celtics needed to make a statement. Who better than Jaylen Brown, who makes bold statements all the time? With his “all black everything” look, he sent a message — a fashion statement — to all of us fangirls, basketball fans, sneakerheads, hip-hop heads, journalists, trendsetters, tastemakers, philanthropists, lurkers, haters, entrepreneurs, and the chronically online. Even the astrology girlies .
.. this is for you, too.
(If you’re actually reading this.) Brown had something to say. What messages did he send? Which messages were received? Let’s figure it out by examining Brown’s Tuesday night “Ford Fit” tunnel fashion, posted by NBC Sports Boston.
With a stirring soundtrack brimming with bravado and bass, some messages were clear, while others were along the “IYKYK” lines. A post shared by NBC Sports Boston (@nbcsboston) One message seemed spiritual, mystical, and deeply rooted in astrology and numerology, and the first reason is the significance of the date, November 19, 2024. According to many astrologers, that date starts the Age of Aquarius, an astrological event marking Pluto (a ruling planet of the sign, Scorpio, Brown’s sun sign) leaving Capricorn for the next several decades.
Some astrologers have described Pluto in Aquarius as a transition from traditional power structures to community-focused, humanity-driven collective power. While it’s unclear if Brown follows astrology, his actions often align with these themes of collective progress and transformation — hallmarks of his personal brand. With his community service, activism, and by following in the footsteps of the late Bill Russell, Brown transcends the game of basketball.
Secondly, there’s the significance behind his choice of name, 741, for his performance line, neither random nor frivolous — which Brown was seen wearing in sweatshirt form with the signature “black moon.” According to the brand website, “In numerology, the number 7 represents spiritual awakening, wisdom, and understanding, while 4 symbolizes hard work, stability, and practicality. The number 1 stands for new beginnings, creativity, and independence.
” Depending on your beliefs — and as with anything related to astrology, approach it with a healthy dose of skepticism — the sequence 741 could symbolize “fulfillment,” according to a WikiHow entry. Elsewhere online, it’s been said that “when these energies are combined, they create a powerful message that encourages you to follow your intuition and trust in the journey of your life,” per Astrology.com.
Not to mention Brown wears the No. 7 jersey. Not all interpretations of the numbers are uplifting for Boston fans.
The Cavs’ precision behind the arc could have provided a stark reminder of their offensive capabilities, at 41% (41.9% to be exact). But that didn’t work for Cleveland tonight.
While the spiritual significance of the numbers is intriguing, that statistic tells another story. Al Horford noted in an interview last Saturday that shooting threes seems part of the playbook for most teams today. “I don’t know if the stats support it or anything, but I feel like people are shooting more threes now.
People are playing more like a style that we play,” Horford said. One other message from Brown was one of power. Or all about his power.
After a prolific summer of headlines, he continues to make news, between his appearance at an Ebony Power 100 event — a notably historic magazine aimed at Black audiences — and fresh reporting on his growing enterprise in Bloomberg BusinessWeek. Brown, already powerful as the player with the most valuable total contract in the league for the 2024-2025 season, displayed through that one outfit how he wields influences for the game and for the greater good, as he and his teammates walked the tunnel clad in black. For what it’s worth, that’s what the Age of Aquarius is all about — and his choice for the night’s pregame outfit was far from self-serving despite (perhaps shamelessly) promoting his own brand.
His company stands to profit, but Brown understands that a win for him is a win for a broader community. Sending a message on behalf of his team: “Guys, don’t forget about us. We won a championship last year,” said analyst and former power forward Brian Scalabrine as the Celtics neared halftime with a 62-46 lead that persisted through the end.
With their first Emirates NBA Cup win, 117-120, the Celtics ended the Cavaliers’ previously spotless record, delivering a bold message both on and off the court. Sign up for Celtics updates🏀 Get breaking news and analysis delivered to your inbox during basketball season. Be civil.
Be kind..
