Jaguar Type 00 labelled 'ugliest vehicle ever' as car enthusiasts give brutal reaction

Luxury British automaker Jaguar has given a first look of its bold electric car concept, the Type 00 . Hot on the heels of its controversial 'Copy Nothing' rebranding campaign that took the online world by storm just a fortnight ago, the iconic brand has dropped eye-catching visuals. Displayed during Miami Art Week through an array of artistic renderings, the Jaguar Type 00 concept represents Jaguar 's fresh vision of "exuberant modernism".

Flaunting hues named Miami Pink and London Blue, Jaguar insists the Type 00 breaks away from traditional EV design norms. Yet, online enthusiasts have laid into the new creation with harsh critiques, slamming it as "tragic". Following the vehicle's unveiling, comments poured in on social platforms with one user stating on X (formerly Twitter ): "It's worse than I thought.



" Jibes continued with remarks such as: "Did they get ChatGPT to draw it?" and "Oh dear". Comparisons have also been drawn to the Pink Panther's iconic Panthermobile, as well as to a pink eraser, while another comment read: "If I see someone else buying one of these monstrosities I definitely won't be copying them!" One even declared the end of the Jaguar era, lamenting: "Jaguar was 'officially pronounced dead this morning", and "We mourned the loss of a legend" following the reveal. Another sarcasm-laden comment reminisced over Jaguar's design history, saying: "Jaguar created the most beautiful car in history, then created the ugliest to make the beautiful one look even better next to it.

" While a further car enthusiast savaged the concept with a harsh critique, saying: "Jaguar made a concept car that will never see the light of day. This was just a self-indulgent art project that completely destroyed their brand." Despite some heavy criticism, motoring pundits have lauded the futuristic concept, with Top Gear host Rory Reid saying: "Having been massively underwhelmed by XE, XF and XJ (which are only even vaguely interesting with a 5-litre supercharged V8 under the bonnet).

.. This is the most 'I would actually look twice at this' Jag since .

.. forever.

I'd even have it in pink for the haters." Paul Barker, editor of Auto Express, also hailed the model as "striking" and acknowledged that Jaguar had delivered a "dramatic statement" through its design decisions. The vehicle's stunning look features a sleek fastback rear coupled with a bold, angular front end.

Adding to the sophisticated appearance is a panoramic roof with unique "body-harmonising glazing". Both the rear and the front utilise a "strikethrough", a fresh linear design element that cleverly conceals full-width tail lights at the back. The iconic leaping jaguar symbol has vanished from both ends of the car.

Instead, updated rounded letterforms of the new wordmark take prominence. However, the revered "leaper" isn't entirely gone; it remains subtly present, having been laser-etched into a brass ingot on the side that reveals rear view cameras upon deployment. Gerry McGovern, Jaguar Land Rover's chief creative officer, enthused about the concept, saying: "Type 00 is a pure expression of Jaguar's new creative philosophy.

It has an unmistakeable presence. This is the result of brave, unconstrained creative thinking, and unwavering determination. "It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you've ever seen.

A vision which strives for the highest level of artistic endeavour." Echoing his enthusiasm, Jaguar's chief exterior designer Constantino Segui Gilabert extolled the concept car as a "dramatic presence" embodying British creativity and originality. "Jaguar is no place for ordinary," he proclaimed.

"When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before. Type 00 commands attention, like all the best Jaguars of the past." Showcasing innovative materials inside the car's cabin, three distinctive elements catch the eye: brass, travertine stone, and wool-blend woven textiles.

Highlighting luxury and unique craftsmanship, three lines of brass extend through the interior, creating a continuous "spine" along doors and centre, while striking stone features adorn the seating areas. There's also a fancy interactive feature called Prism that Jaguar's cooked up, using these materials. Motorists can get their hands on one of three totemic objects choose from brass, travertine or alabaster which you pop into the centre console to match the interior vibes.

We're talking mood lighting, a custom soundscape and even special screen graphics. Jaguar reckons it's all about offering a moment to 'invite users to reflect and appreciate simple sensations'. "We have three key materials brass, travertine stone and textiles and the way we use these materials represents bold pieces of art and creates a unique atmosphere," explained Jaguar's very own chief materiality designer Mary Crisp.

Since Jaguar waved goodbye to the old look and hello to a new brand image, searches for used Jaguars have skyrocketed to the tune of 20 million hits, pulling in a whopping 1.3 million ad views. Despite the hype, though, there's a bit of a sting in the tail as research from the Cash for cars service Junk Car Medics highlights that resale values took a hit for one in ten Jags post-rebrand backlash.

.