1 day Ago By Israel Salas-Rodriguez
JAGUAR is in hot water with its customers, who did not take too kindly to several rebranding changes the company is planning to its luxurious vehicles. Fans of the British car manufacturer slammed the company after it axed its famous big cat logo and swapped it for a glossy new advert. Their new logo features the word Jaguar with each golden letter in lowercase apart from G and U, so it's written as JaGUar.
The logo "seamlessly blended upper and lower case characters in visual harmony," a company spokesperson said. Jag vehicles are perhaps best known for their silver jaguar cat leaping in mid-air with a snarl, along with the roaring jaguar logo. One fan said the company hit "the self-destruct button" when it decided to change the iconic silver jaguar logo.
Read more in The U.S. Sun 'AC UNIT?' Now, Jaguar shared a sneak peek of its latest car on its Instagram account, which was dragged by fans who compared it to an "air conditioning unit.
" "Is it a balcony AC unit?" one person commented. A second asked, "Air conditioning system?" "AC unit on wheels?" questioned another. Most read in Motors "Their rebranding looks like they are gonna sell vapes," joked a fourth person.
Jaguar captioned the photo with a premiere date for the vehicle, December 2, and stated, "Copy nothing" - the company's new marketing slogan. Several people trolled the company, saying, "You should probably start copying something." "You guys should start copying someone.
Anyone. Because this isn't it," a second person said. Another pleaded, "Please copy something, just a little?" The change comes as the company, famous for the classic E-Type and the executive S-Type and XJR sedans, is set to be relaunched as an electric-only brand - with three new EVs to be produced in 2026.
Jaguar has already discontinued its entire range of cars as it moves away from petrol and diesel vehicles. Managing director Rawdon Glover said, "We need to change people's perceptions of what Jaguar stands for. Read More on The US Sun "And that's not a straightforward, easy thing to do.
So having a fire break in between old and new is, actually, very helpful." Jaguar's first car to roll out after the re-brand will be a four-door all-electric GT built in Solihull, West Midlands, England. Pros and cons of EVs vs gasoline-powered vehicles EV PROS: Convenient (when charging at home) Cheaper (depending on state or city) Cheaper maintenance, due to lack of mechanical parts Great for commuting Reduced CO2 emissions Federal and state tax incentives More performance (speed, handling - depending on the make and model) EV CONS: Higher initial cost Higher insurance rates More frequent tire and brake replacement intervals Higher curb weight (thus causing more rapid wear on crucial parts) Low resale value High depreciation rates Lack of charging infrastructure Unreliable public charging (related: slow charging times) Poor winter and summer performance Lack of clean energy alternatives means more "dirty energy" from coal and nuclear sources Range anxiety GAS PROS: Highly developed refueling infrastructure Fast refueling Cheaper insurance rates, depending on make, model, and configuration Established repair industry Lower initial cost Higher range before refueling, especially with hybrids Many manufacturers produce nearly emission-less engines Cheaper refueling, depending on the location GAS CONS: Finite resource (related: heavy dependence on petroleum) Carbon emissions/greenhouse gases Higher repair costs Higher insurance rates, depending on make, model, and configuration Varying costs at the pump, depending on state, city, and county Source: Car & Driver , Perch Energy , AutoWeek.
