2 weeks Ago By The Independent
The Jaguar design vision concept, our first clue to what the future range of all-electric luxury Jaguars will look like, will been revealed at Miami Art Week on December 3. The design vision – Jaguar-speak for concept car – aims to silence the critics who have been so vocal following Jaguar’s brand relaunch with its controversial ‘copy nothing’ 30-second advert. However, Jaguar is hoping that it creates just as much of a furore.
Jaguar’s relaunch starts with an electric four-door GT set to be revealed in a year’s time and go on sale at the end of 2026. Two more all-electric, luxury models will follow. The rebrand and new models are part of Jaguar’s biggest reinvention ever, with owners JLR positioning the brand as an all-electric luxury company set to go toe-to-toe with British car companies such as Bentley, and Aston Martin.
Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a device mark – as part of its exuberant modernism creative philosophy. The reveal of the design vision is what Jaguar describes as the next step on its transformational journey. Following on from a first teaser image of the design vision concept and Jaguar’s own ‘spy shots’ of the production car, plus the reveal of the new logo and brand details, this is our first opportunity to get a clear picture of what the new range of Jaguars will look like.
Revealing the new brand identity, JLR’s chief creative officer Gerry McGovern said, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing’. The first production car as part of Jaguar’s rebrand – a four-door GT model – will be revealed at the end of 2025, with first cars set to go on sale at the end of 2026.
That car has already been spotted on test in the UK and will be built in Britain at JLR’s much-revised factory in Solihull, West Midlands. The heavily camouflaged car in the spy shots reveals a long, low, wide model with an extended bonnet, a steeply raked front windscreen, a short overhang at the front and longer overhang at the back with the car sitting on what look like 22- or 23-inch wheels, clearly taking inspiration from the design vision concept. Although the prototype teases a large grille on the car’s low, squared-off nose, it’s expected feature a similar strikethrough graphic as the concept as different cooling will be required for an EV than traditional petrol or diesel Jaguars.
The registration plate is also expected to move centrally on the production model. Ultra-slim headlights can just be seen through the camouflage, while the prototype bodywork does its best to disguise the rear door openings, although it looks like the rear doors should allow good access to the back seats with what look like shutlines intersecting with the rear wheelarch quite a way back. Rumours of the production Jaguar GT doing away with a rear window and relying on cameras for rearward visibility – as in the – appear to have been confirmed with the prototype’s glassless rear tailgate.
The four-door GT will be followed by two other all-electric models, expected to be a large SUV and Jaguar’s take on a new, large two-door coupé. All three new Jaguars will use the same design language introduced by the design vision concept. As revealed exclusively by in September, the new Jaguar range is going to start at just under £100,000, although the average price with options added is expected to be well above that figure.
Rawdon Glover told : “The range will come in a little bit below £100,000, but the weighted average will probably be above £100,000 in most markets.” Glover also admitted that Jaguar dealers will be in for a “tough few years” as the previous Jaguar range is removed from sale well before the first of the new models hit showrooms in 2026. Another long wait for the second and third models could squeeze dealers even further.
Jaguar has developed its own bespoke platform for its new models, rather than share tech with other JLR brands Range Rover, Defender and Discovery. The Jaguar Electronic Architecture (JEA) is expected to make use of batteries made in JLR’s Somerset gigafactory with a capacity in excess of 100kWh..
