Jackson Wang builds a fashion empire – and more – based on ‘easy, casual and fun’ mantra

Team Wang Design’s founders share their recent success with the latest summer collection and how they touch the hearts of Chinese consumers to build an empire.

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“Its easy, casual and fun”, said Wang, the founder of Team Wang Design, as he spoke about his most recent summer collection with Nigerian-American fashion stylist Mobolaji Dawodu called “Sparkles: I see the lights.” The Hong Kong-born pop star, whose career started out as a singer in a South Korean boy band called Got7, has built his brand into an empire. Team Wang Design, which is responsible for several fashion releases, is just one branch on the tree.

The recent collection was quick to sell out during the first drop in July, the company said. The final release ends later this month with popular accessories like a bucket hat and sunglasses – similar to those worn by Wang – which have proved to be very popular among consumers. Online, some fans said they struggled to get matching coloured pants and tops, as items sold out.



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