1 week Ago By Koreaboo
IVE’s Ahn Yujin has proved her “it girl” status as she becomes the face of another popular brand. On April 8, it was announced that French brand Lacoste had selected Ahn Yujin as the official Korean brand ambassador. Lacoste felt that her global influence and modern image matched well with the values pursued by the brand.
Her unique style and presence in the K-Pop industry are expected to create chemistry with Lacoste’s casual yet refined contemporary mood. Recently, Yujin attended the 2025 FW collection show held in Paris. She will continue participating in domestic and international activities and campaigns through this partnership.
She has truly proven her “it girl” power as this is already her ninth individual advertisement. Netizens agreed that her image suited the brand. “She matches well.
” “She is the perfect fit for Lacoste.” “I love this..
hope they keep this up.” Meanwhile, member Jang Wonyoung was also recently selected as an ambassador for a brand. IVE’s Wonyoung Bags An Iconic Brand Ambassadorship IVE IVE’s Wonyoung Bags An Iconic Brand Ambassadorship Netizens Defend IVE Yujin’s Recent Weight Gain Popular K-Pop Idol Gets Rid Of Her Bangs For The First Time Since Debut EXO Kai’s Unexpected Mention Of IVE’s Wonyoung Sparks Hot Reactions See more IVE.
