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The channel, first launched in 2014, will be replaced with ITV Quiz in June, drawing on ITV's popular UK quiz and game shows, bosses say. The shake-up will see ITV2 become the home of reality TV series linked to the brand, such as The Real Housewives of Cheshire and Real Housewives franchises – all which currently air on ITVBe. In a press release, issued today (April 16), ITV says: “TOWIE and RHOCH join a rich schedule of returning formats, including Love Island and Big Brother, and exciting new commissions which are lined up throughout the remainder of 2025 on ITV2, and will continue to stream on ITVX.
“The supercharged ITV2 offering also includes animated comedies (Family Guy), original commissions (G’Wed and Transaction), blockbuster movies and younger-skewing factual entertainment, like Olivia Attwood’s Price of Perfection, which are all also strong performers on ITVX.” The move to ITV2 marks a homecoming for TOWIE as part of its 15th anniversary year, having initially debuted its first 12 series on ITV2. Forthcoming new commissions include a reunion for siblings Sam Faiers and Billie Shepherd in Sam & Billie: Sister Act (produced by Potato, part of ITV Studios).
The series marks Sam’s return to TV for the first time since 2021, when she stepped away from the hit ITVBe series Sam & Billie: The Mummy Diaries. ITV went on to state: “As the flagship commissions move across to their ITV2 broadcast home, ITV will retire the ITVBe brand from its portfolio in June 2025. “ITV plans to use the channel slot as ITV Quiz, drawing on ITV's popular, market-leading UK quiz and game shows, and the success and learnings of ITVX FAST channels.
” According to viewing statistics, ITV2 is currently the UK’s most watched digital channel for 16 to 34-year-olds, also home to the likes of Love Island and Big Brother..
