Is a ‘rich pricks’ attitude stopping Aotearoa from getting to grips with growing inequality?

By Corin Dann and Anusha Bradley of RNZ From the mouth of a billionaire , it’s a striking insult to hear. “There are a few what you would call ‘rich pricks’ who advertise it and are really interested in it,” says Bruce Plested, the co-founder of Mainfreight. But most wealthy Kiwis prefer not to make a big deal out of their assets, he says.

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