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Instagram is currently trialing a new feature called “Locked Reels”, designed to offer creators a more exclusive and interactive way to share content. This upcoming tool was recently showcased on Instagram’s official “design” account, sparking curiosity among users. What Are Locked Reels on Instagram? The Locked Reels feature introduces a unique twist — users must enter a secret code to unlock and view the reel.
This adds an element of gamification and engagement, encouraging followers to actively participate rather than passively scroll. When a creator shares a locked reel, it appears blurred or hidden, displaying a message such as “Unlock this reel from design” along with a hint. Users will see a key icon and a text box where they can type in the code.
Once the correct code is submitted, the reel becomes instantly visible. An added layer of exclusivity? Comments are also hidden until the reel is unlocked. However, after the initial access, viewers won’t need to re-enter the code to watch it again.
This idea builds on Instagram’s earlier “Reveal” feature, where stories were blurred until users sent the creator a direct message to uncover them. Locked Reels take it a step further by incorporating a code system — enhancing both interaction and mystery. Why Locked Reels Could Be a Game-Changer for Creators Set to roll out in the coming weeks, Locked Reels could become a powerful tool for creators, influencers, and digital marketers.
Whether it’s launching exclusive promotions, offering premium content, or building suspense around a reveal, this feature has the potential to boost engagement significantly. While it might slightly interrupt the seamless scrolling experience for casual users, it opens up exciting new possibilities for personalized audience interaction. When Will Locked Reels Be Available? Though an official release date hasn’t been confirmed, Instagram is expected to roll out the feature to broader audiences soon.
It’s part of the platform’s continuous effort to empower creators with new ways to connect, monetize, and grow their communities. ALSO READ: Forget Ghibli, Barbie Meets ChatGPT In New Viral Trend: Here’s A Step-By-Step Guide To Make Your AI Barbie Box Avatar.
