Inside the Business of Women's Basketball: How Unrivaled Commissioner Mickey Lawler and TOGETHXR Co-Founder Jessica Robertson are growing the game.

With a recent surge in viewership numbers, sponsorships, and fan engagement, making the case for investing in women's basketball should be a slam dunk. But barriers remain, often due to limited data around ROI. Unrivaled's Mickey Lawler and TOGETHXR's Jessica Robertson dive into how brands can harness the sport's momentum for sustainable growth, the pivotal role storytelling plays, and how the newest league achieved success by centering its game plan around innovation.