17 hours Ago By Rosalind Erskine
Home Food Restaurant Reviews Recipes Drink Distilleries Whisky Gin Craft Beer Locations Scran Podcast Johnnie Walker has officially unveiled Johnnie Walker Vault, a new, luxury experience that includes bespoke blended whisky, a five star hotel and Michelin Star dining. Share on Facebook Share on Twitter Share on Pinterest Share on WhatsApp Share on Email If you enjoy a dram and would love the chance to have one of the industry’s best blenders make you a bespoke whisky, then the new Johnnie Walker Vault experience may be for you - if you have £50,000 to spend. The Johnnie Walker Vault is the brand’s most ambitious expression of blending artistry yet say the team.
At the heart of the new experience is the artistry of Johnnie Walker master blender, Dr Emma Walker, and her craft of telling stories from a carefully curated selection of exceptionally rare whiskies. Dr Walker often works from a hidden creative ‘atelier’ beneath Johnnie Walker Princes Street, the award-winning visitor experience, in Edinburgh. The Johnnie Walker vault holds, at any given time, a selection of 500 whiskies from the rare, aged and ghost casks, personally curated and rotated by Dr.
Walker to showcase the very best of the 10 million casks of Scotch available to her as master blender. While visitors to the Johnnie Walker Experience in Edinburgh have been able to visit the cellar underneath the Princes Street location - home to a small dunnage warehouse of casks - the new Vault experience is something much more and allows for a bespoke, private experience. Under a newly launched Private Blend experience, Dr Walker will personally create unique made-to-measure blends for a select few, hand-selecting meaningful expressions from the invite-only Johnnie Walker Vault physical space, and crafting these into deeply layered blends.
Each blend is tailored to the inspirations and individual palates of her guests. For the first time, this experience will be launched and offered to the public with packages starting from £50,000, to include a luxurious agenda. From Michelin Star dining to a glamorous stay at the glorious Gleneagles Hotel in Perthshire, the programme is tailored to individual desires - culminating in the bespoke blending session with Dr.
Walker. Following the experience, guests will be presented with their Private Blend in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat. Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside whisky creations and allowing for future commissions.
Johnnie Walker Vault experience will include a select few people each year to a made-to-measure experience in Edinburgh. Starting from £50,000 and centered around a one-on-one private blending experience with Master Blender Dr. Emma Walker in the Johnnie Walker Vault, packages can include: Private, VIP travel A glamorous stay at the glorious Gleneagles Hotel in Perthshire A private tour of the invite-only Diageo Archive Michelin Star dining throughout with locally curated menus Unique Scottish pursuits and experiences Private Blend presented in a crystal decanter handcrafted in France by the highly skilled artisans of the Baccarat House Private Blend recipe chronicled in the Johnnie Walker Vault archive allowing for future commissions (depending on availability of rare stocks) Later this year, Johnnie Walker Vault will also invite its first creative partner within - a visionary artist in couture fashion - to co-create a limited-edition collection with Dr.
Emma Walker, with further details to be revealed in spring 2025. Dr. Emma Walker, Johnnie Walker master blender, said: "Johnnie Walker Vault is our treasure trove.
“It’s where I can curate and share our rarest and most exceptional Scotch whiskies, and from these create unique blends which sing to my guests and showcase the blending artistry at the heart of Johnnie Walker. “It is a very special place to me, but it’s also much more than just a physical space – it’s a platform through which I can take deeply personal stories and translate them into beautiful, one-of-a-kind blends. It’s a real privilege to be a part of capturing and bottling these wonderful stories.
” Julie Bramham, managing director of Diageo Luxury Group, added: "The Johnnie Walker Vault reflects our commitment to the evolving desires of the luxury consumer and to transforming luxury spirits through elevated personalisation, unique experiences and exceptional products. Building on more than 200 years of pioneering craftsmanship, Johnnie Walker has redefined quality whisky blending for the modern connoisseur. “Iconic blends such as Johnnie Walker Blue Label and Johnnie Walker Black Label have consistently showcased the brand's commitment to pushing the boundaries of Scotch whisky, and Johnnie Walker Vault will now continue this legacy.
“This is an exciting day for luxury Scotch whisky as we officially launch Johnnie Walker Vault to a global audience.” Further information on Johnnie Walker Vault including registration for the bespoke private blending experience can be found on the Johnnie Walker website. Registrations go live from 12 March.
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