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Nearly 63% of surveyed Indian consumers opt for innovative and healthy snacking options, and around 50% read the ingredient label to check the nutritional value, as per NielsenIQ ’s latest report. “This (healthy snacking) segment is growing 1.2 times faster than traditional snacks in terms of value, presenting opportunities for brands to innovate in health-focused products and leverage the consumption trend,” Sonika Gupta, executive director of customer success at NIQ India said.
India’s snack and confectionery industry is ranking second in terms of market size in the APAC region. The sector is driven by the health benefits it brings along, nutritional richness, and natural ingredients in it like dried fruits and antioxidants. The researcher said that emerging brands in the snacking market that are offering smaller convenient pack sizes are growing 60% more than the traditional small packs.
Gupta added that one in five snacks now have a health connotation. Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Office Productivity Mastering Google Sheets: Unleash the Power of Excel and Advance Analysis By - Metla Sudha Sekhar, IT Specialist and Developer View Program Office Productivity Advanced Excel Course - Financial Calculations & Excel Made Easy By - Anirudh Saraf, Founder- Saraf A & Associates, Chartered Accountant View Program Artificial Intelligence(AI) ChatGPT Mastery from Zero to Hero: The Complete AI Course By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance Financial Literacy for Non-Finance Executives By - CA Raja, Chartered Accountant | Financial Management Educator | Former AVP - Credit, SBI View Program Artificial Intelligence(AI) Java Programming with ChatGPT: Learn using Generative AI By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Modern Marketing Masterclass by Seth Godin By - Seth Godin, Former dot com Business Executive and Best Selling Author View Program Office Productivity Mastering Microsoft Office: Word, Excel, PowerPoint, and 365 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Intermediate Java Mastery: Method, Collections, and Beyond By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Generative AI for Dynamic Java Web Applications with ChatGPT By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Intermediate C++ Skills: Master Pointers, Structures and File Stream By - Metla Sudha Sekhar, IT Specialist and Developer View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Artificial Intelligence(AI) Mastering C++ Fundamentals with Generative AI: A Hands-On By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) AI-Powered Python Mastery with Tabnine: Boost Your Coding Skills By - Metla Sudha Sekhar, IT Specialist and Developer View Program Marketing Future of Marketing & Branding Masterclass By - Dr. David Aaker, Professor Emeritus at the Haas School of Business, UC Berkeley, Author | Speaker | Thought Leader | Branding Consultant View Program Data Science SQL for Data Science along with Data Analytics and Data Visualization By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Java 21 Essentials for Beginners: Build Strong Programming Foundations By - Metla Sudha Sekhar, IT Specialist and Developer View Program Web Development Django & PostgreSQL Mastery: Build Professional Web Applications By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) AI and Analytics based Business Strategy By - Tanusree De, Managing Director- Accenture Technology Lead, Trustworthy AI Center of Excellence: ATCI View Program Artificial Intelligence(AI) AI for Everyone: Understanding and Applying the Basics on Artificial Intelligence By - Ritesh Vajariya, Generative AI Expert View Program Strategy Succession Planning Masterclass By - Nigel Penny, Global Strategy Advisor: NSP Strategy Facilitation Ltd.
View Program Web Development Advanced C++ Mastery: OOPs and Template Techniques By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance A2Z Of Finance: Finance Beginner Course By - elearnmarkets, Financial Education by StockEdge View Program Even though the smart snacking market has been growing at 16% in value, NIQ noted that there is a slowdown in new innovations and product launches. “Metros contribute the highest to smart snacking. Growth in the smart snacking segment is also evident in rural areas and lower town classes, matching urban growth rates,” Vidya Sen, customer success lead at NIQ India said.
“Manufacturers should align their strategies with regional and demographic nuances.” The south of India is prioritizing healthy ingredients in their snacking, whereas the west of India emphasizes nutrient-dense snacks. The taste in these snacks is the preference for north and east India.
The south and east India cumulatively comprises 60% of the smart snacking market. NIQ also added that for brands to succeed in the Indian market, they must highlight health benefits, maintain flavour, emphasize on nutrition additions rather than omissions, prioritize convenience, and customize their offerings based on regional and age preferences. The research agency also pointed out that the trend of being health-conscious also extends towards consumer durables.
Hot air fryers reported over 100% growth this year till July 2024. Fitness wearables grew by 59% in volume during the same period. Their study also found that 84% of the surveyed urban consumers exercise regularly to stay fit, and 48% also use a fitness or exercise app for the same Nominations for ET MSME Awards are now open.
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