Business

In China, the lure of a consumer boom always carries some risk – but it’s worth taking

At the packed conference centre in Shanghai’s Portman Ritz-Carlton Hotel, buyers from across China have come in large numbers to be pitched on the quality of Irish food and ingredients.

Last week’s Irish mission to China focused on the beef and sidestepped trade tensions Irish beef was front and centre. Photo: Getty At the packed conference centre in Shanghai’s Portman Ritz-Carlton Hotel, buyers from across China have come in large numbers to be pitched on the quality of Irish food and ingredients. The hard-sell on the quality of our produce and the plumpness of our grass-fed cows flow thick and fast from Agriculture Minister Charlie McConalogue and Bord Bia chief Jim O’Toole.

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