IDC: Epson still on top of ASEAN printer market in Q2 2024

Epson continues to dominate the ASEAN hardcopy peripherals market (HCP) in the second quarter of 2024. The latest International Data Corporation (IDC) report shows that Epson had a market share of 40%, followed by the Canon Group at 31%, HP at 15%, Brother at 11%, Fujifilm at 1%, and other HCP companies at 2%. Total [...]The post IDC: Epson still on top of ASEAN printer market in Q2 2024 appeared first on Technobaboy.

continues to dominate the ASEAN hardcopy peripherals market (HCP) in the second quarter of 2024. The latest International Data Corporation (IDC) report shows that Epson had a market share of 40%, followed by the Canon Group at 31%, HP at 15%, Brother at 11%, Fujifilm at 1%, and other HCP companies at 2%. Total printer sales in ASEAN fell by 6.

4% in the second quarter of 2024, particularly due to weaker demand from the commercial market. Despite the drop, the IDC still anticipates recovery towards the latter half of 2024 as government spending increases and the commercial sector recovers. IDC sees growth for the Philippines in 2024 in terms of ink cartridge machines, mainly driven by back-to-school and home printing.

According to Epson Philippines President and Director Masako Kusama, “Epson has maintained its dominance in the ASEAN HCP market despite industry fluctuations. This shows our commitment to exceptional performance for consumers. We also see opportunities where there are challenges, and Epson Philippines is ready to support the demand for printing solutions.

” “And as customers’ needs evolve, Epson remains steadfast in being the sustainable option. Our ink tank printers consume less energy thanks to our Heat-Free Technology, and less waste because of our high-yield ink cartridges,” Kusama added. “Sustainability will always be on top of mind as we explore new technologies and innovations in these changing times, rooted in our ‘Engineered For Good’ brand campaign.

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