2 weeks Ago By Dan Yoo
Berlin, Germany — On November 7, Hype, the innovative onchain super agency, made a significant impact at the 14th Annual Lovie Awards, taking home both a Bronze Lovie and the People’s Choice Award in the categories of Best Launch and Best Brand Integration. This recognition underscores Hype's rapid ascent in the crypto space and its commitment to excellence in brand strategy and launch innovation. The Lovie Awards, bestowed by the International Academy of Digital Arts & Sciences (IADAS), celebrate outstanding digital achievements across Europe, encompassing Web3, XR, AI, Apps, Film & Video, and Marketing categories.
This year, a diverse array of entries showcased the cutting edge of digital media and technology across the continent. "Hype has truly distinguished itself, demonstrating exceptional digital innovation and creativity," remarked Nicolas Roope, Executive Chair of IADAS. "These awards are a validation of the talent, inventiveness, and foresight of Hype's creative team.
" Hype’s triumphs include the Bronze Lovie and the People’s Choice Award for its standout launch campaign with Taiko. This campaign revolutionized Layer 2 rollup launches by crafting an immersive experience featuring bespoke sonic and visual elements. It provided the community with a memorable introduction to Taiko’s mainnet launch and established a strong sense of identity.
In addition to this success, Hype was honored with the Bronze Lovie and People's Choice Award in the Best Brand Integration category for its strategic collaboration with Optimism, a prominent Layer 2 blockchain collective. The campaign successfully guided users through the ecosystem’s 45+ DeFi applications, showcasing the innovative potential of the Optimism Superchain. "Since our inception in 2017, our goal has been to cultivate leading crypto ecosystems through initiatives that genuinely benefit their communities," said Jake Stott, CEO of Hype.
"Receiving this recognition affirms our vision and the hard work behind our campaigns. These awards reflect our ongoing dedication to crafting meaningful experiences that bridge new-age brands with their audiences. We take pride in driving crypto into the mainstream.
" As Hype continues to push the boundaries of creativity and innovation in the crypto industry, these accolades reinforce its mission to foster impactful connections that empower communities and elevate brand interactions..
