
BTS ’s long-awaited return as a full group will take time, according to HYBE ‘s current CEO Lee Jae Sang . Speaking at the company’s annual general shareholders’ meeting on March 31, held in Seoul, Lee provided an update on the group’s future plans following their military service. He claimed that while HYBE is actively working with top-tier songwriters to prepare for their return, the members themselves require careful consideration and planning before resuming activities.
BTS members are scheduled to complete their military service by the end of the first half of this year, and they will need time to prepare and work on their comeback activities afterward. The company is preparing by discussing with top-tier songwriters, but the artists themselves also need time for careful consideration and preparation. — HYBE’s CEO Lee Jae Sang Lee further elaborated on the typical comeback process for artists, which usually involves producing songs, releasing albums, and going on tour.
However, given BTS’s status as a global top-tier act, discussions regarding their vision and future direction remain ongoing. Typically, artists work on songs, release albums, and then go on tour. However, since BTS has already risen to the level of a global top artist, we are continuously discussing their vision and future plans.
It is important to carefully determine and align the direction moving forward. — HYBE’s CEO Lee Jae Sang Industry insiders estimate that all BTS members will be discharged by June, making a full-group comeback likely in the second half of 2024. Additionally, HYBE is expected to resume BTS’s world tour in 2026.
This projection has led analysts to forecast a significant financial boost for HYBE next year, with an estimated 54% increase in operating profit compared to the previous year, reaching approximately ₩500 billion KRW (about $339 million USD). As the date of the members’ discharge comes closer, fans continue to be more and more excited. We all can’t wait to see what the legendary group will have in store.
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