
Is it any wonder parents are utterly shattered by the end of the day when there is a new parenting trend or term to digest daily, writes Niamh O’ Reilly Parents ask their kids to hurry up almost 540 times a year. Photo: Picture posed/ Getty Hands up if you’ve felt personally victimised by the growing number of over-the-top parenting labels casually thrown around these days? From being told you’re a “helicopter parent” if you stand too close to your child in the playground to being branded an “almond mum” for not letting your child have a chocolate bar, parents are guilted with labels at every turn..