23 hours Ago By Irene Coltrinari
Liquid eyeshadow has a reputation for being tricky—often due to concerns about heat, poor application techniques, or confusion around how to use it. While makeup artists spend years mastering the art of blending eyeshadow, liquid formulas offer a shortcut to impactful eye looks that can be bold, colourful, or even eccentric—perfect for a special occasion or a casual grocery run. In just one swipe, liquid eyeshadow creates a seamless, long-lasting effect across the lids with minimal blending or tools.
It's an ideal go-to whether you're hitting the beach or heading straight from the office to a post-work cocktail party. In his iconic book Making Faces , Kevin Aucoin reminds us that "there are no rules in makeup." And while everyone has their favourite products, eyeshadow is essential for defining the eyes and completing a makeup look.
Liquid eyeshadow, especially with new formulations boasting high pigmentation, chrome, or glitter finishes, is like an artist’s paint tube—an expressive tool for experimenting with different shades and effects. Here, we explore the beauty of liquid eyeshadow and highlight top-performing options across various price points. The origin of liquid eyeshadow and its transformation in the Industrial Age Eyeshadow, in its modern form, has evolved dramatically—from wafer-like powders to a variety of formulas including gel , cream, liquid, glitter, matte, and duo-chrome.
Yet, its roots trace back to ancient times, when early societies linked aesthetics to spiritual rituals and social hierarchies. Like today’s liquid eyeshadows, early cosmetics were often applied in semi-liquid form. Some of the earliest references appear in the Bible, where liquid pigments were used to make eyes appear larger, as noted in the Book of Jeremiah.
Similarly, in Ancient Egypt, kohl—made from mineral pigments dissolved in animal fat—was worn by both men and women to distinguish rulers from the populace. The eyeshadow we recognise today emerged in the 1920s, as makeup became part of daily life, driven by marketing and the industrial discovery of how to press and mass-produce cosmetics . This shift forever changed the landscape of beauty, making eyeshadow an accessible form of self-expression for the modern era.
How to apply liquid eyeshadow Violette Serrat, makeup artist, founder & CEO of #VIOLETTEFR and Creative Director of Guerlain's make-up category does a step-by-step breakdown of a cream eyeshadow application process: Start with less product : Take a small amount of cream eyeshadow, remembering it’s easier to add more than remove excess. Focus on the lash line : Concentrate most of the product on the lash line (rima). This enhances the depth of the eye and creates a kajal-like effect.
Blend upwards : Using your fingers, a flocked applicator, or a small brush, blur the eyeshadow upwards from the lash line. Don’t worry about achieving a perfectly blended look—an undone, slightly rock-chic effect is part of the charm. Layer as needed : If you want a more intense look, gradually build up the product, reapplying to areas you want to emphasise more.
Choose your tools : Apply the product with your fingertips for a more tactile, ritualistic feel, or use a purse brush or flocked applicator for precision. Whether you prefer matte, skin-coloured tones, or bold, glittery shades, liquid eyeshadows are a backstage staple and perfect for those who love an easy, yet impactful makeup look. Matte liquid eyeshadow In the making of Caravaggio's masterpieces, every detail was meticulously planned, with his signature technique of layering playing a vital role in achieving depth and dimension.
This same technique can be replicated on the eyes using opaque liquid eyeshadow. By starting with neutral shades as a base, liquid eyeshadow not only enhances the vibrancy of colourful powders layered on top but also ensures longevity. Warm beige and brown tones create a natural dimension for dark or light eyes, while rosy and terracotta hues offer a magnetic appeal for green eyes.
For those with oily skin, liquid eyeshadow is a game-changer, helping prevent smudging and fading. Whether it’s for dramatic drag queen makeup or a quick, effortless look, matte liquid eyeshadows are a must-have in any makeup kit. Just be sure to blend well and allow it to dry fully before layering on other products to avoid unwanted smudging.
Liquid glitter and duo-chrome eyeshadow Liquid glitter or duo chrome eyeshadow acts like a magic wand, instantly transforming any look into its most striking version. Whether it's a deep brown or jewel blue, with a single swipe, these modern formulas offer a dramatic effect in mere seconds. Typically made of silicone creams or gels infused with reflective pigments or fine glitter particles, liquid eyeshadow doesn’t require a primer, as that could interfere with its adhesion.
For maximum staying power, dust a light layer of translucent powder on the lids before application. Use the provided brush to apply and then gently dab with your fingertips for a smooth finish. Those with steady hands can opt for a flat brush for extra precision.
And the best part? Once set, no raccoon eyes, just long-lasting glam. Here are some products you can add to your shopping cart: L.A.
Girl Dream Glitter Liquid Eyeshadow theBalm Cosmetics Lid-Quid Sparkling Liquid Eyeshadow M.A.C Dazzleshadow Liquid - Rayon Rays Stila Cosmetics Glitter & Glow Eye Shadow This article first appeared on Vogue.
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