Honey, jam and flower sprinkles: Meghan’s As Ever range sells out in 30 minutes

The Duchess of Sussex has released her range of lifestyle products, with the range appearing to sell out in 30 minutes. The As Ever range includes a $US14 ($22) jar of raspberry jam, wildflower honey with honeycomb for $28, and flower sprinkles for $15. The goods went on sale in the United States on Wednesday, and the entire product range appeared to have sold out shortly after going live.

Meghan has released her own range of jams, honey, tea and flower sprinkles. A well-placed source said the items would be made available in small quantities and quickly marked as sold out to generate interest, which is a common marketing ploy. Loading The Duchess’s first collection, comprising eight products, is described as “a glimpse” into her approach to “elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining and hostessing with ease”.



The items have been developed in partnership with Netflix following last month’s release of the first series of her cooking show, With Love, Meghan. Netflix is understood to have taken charge of the whole production of the As Ever range. The 43-year-old has described the launch as a “pivotal moment” in her most recent As Ever newsletter, writing that the jam’s packaging can be repurposed.

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