5 days Ago
Mamaearth 's parent Honasa Consumer saw its shares hit the lower circuit on Monday, diving 20% to a 52-week low of Rs 295.80 on the BSE, following its earnings report for the second quarter of FY25. For the July-September period, Honasa Consumer reported a 7% year-on-year (YoY) decline in operating revenue at Rs 462 crore.
It posted a net loss of Rs 19 crore in the quarter , compared to a net profit of Rs 30 crore in the same period last year, on the back of its offline distribution restructuring exercise. ETtech Source: Google Finance Honasa’s stock had ended up 3.8% on Thursday on the BSE.
Markets were shut on Friday on account of Guru Nanak Jayanti. To enhance offline sales contribution, Honasa Consumer has initiated a significant transition, moving its distribution strategy from super stockists to direct partnerships with distributors. In an interview with ETtech, founder and chief executive Varun Alagh said the company had expected and planned for the restructuring impact , but it turned out to be relatively higher.
Marketing Performance Marketing for eCommerce Brands By - Zafer Mukeri, Founder- Inara Marketers View Program Finance Financial Literacy for Non-Finance Executives By - CA Raja, Chartered Accountant | Financial Management Educator | Former AVP - Credit, SBI View Program Data Science MySQL for Beginners: Learn Data Science and Analytics Skills By - Metla Sudha Sekhar, IT Specialist and Developer View Program Leadership Validating Your Startup Idea: Steps to Ensure Market Fit By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Web Development Intermediate Java Mastery: Method, Collections, and Beyond By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Master in Python Language Quickly Using the ChatGPT Open AI By - Metla Sudha Sekhar, IT Specialist and Developer View Program Artificial Intelligence(AI) Mastering C++ Fundamentals with Generative AI: A Hands-On By - Metla Sudha Sekhar, IT Specialist and Developer View Program Strategy ESG and Business Sustainability Strategy By - Vipul Arora, Partner, ESG & Climate Solutions at Sattva Consulting Author I Speaker I Thought Leader View Program Office Productivity Zero to Hero in Microsoft Excel: Complete Excel guide 2024 By - Metla Sudha Sekhar, IT Specialist and Developer View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Office Productivity Excel Essentials to Expert: Your Complete Guide View Program Finance AI and Generative AI for Finance By - Hariom Tatsat, Vice President- Quantitative Analytics at Barclays View Program Marketing Modern Marketing Masterclass by Seth Godin By - Seth Godin, Former dot com Business Executive and Best Selling Author View Program Artificial Intelligence(AI) AI and Analytics based Business Strategy By - Tanusree De, Managing Director- Accenture Technology Lead, Trustworthy AI Center of Excellence: ATCI View Program Finance Crypto & NFT Mastery: From Basics to Advanced By - CA Raj K Agrawal, Chartered Accountant View Program Marketing Digital Marketing Masterclass by Pam Moore By - Pam Moore, Digital Transformation and Social Media Expert View Program Web Development JavaScript Essentials: Unlock AI-Driven Insights with ChatGPT By - Metla Sudha Sekhar, IT Specialist and Developer View Program Finance A2Z Of Finance: Finance Beginner Course By - elearnmarkets, Financial Education by StockEdge View Program Leadership Boosting Startup Revenue with 6 AI-Powered Sales Automation Techniques By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Artificial Intelligence(AI) AI-Powered Python Mastery with Tabnine: Boost Your Coding Skills By - Metla Sudha Sekhar, IT Specialist and Developer View Program Leadership Building Your Winning Startup Team: Key Strategies for Success By - Dr.
Anu Khanchandani, Startup Coach with more than 25 years of experience View Program “We had imagined it to be a Rs 50 crore inventory impact, but it turned out to be a Rs 70 crore impact. That has led to scale reduction, provisions in expiry and damages of the returned stock, which impacted the Ebitda as well, which was higher than what we had expected,” he said. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Alagh added that the overall growth has also been lower than expected due to the underperformance of its flagship brand Mamaearth.
“Mamaearth continues to be the largest brand in our portfolio and we continue to take all steps to get it back to the growth path. As for the other brands, the categories they participate in, they will get their due level of investments.”.
