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Mamaearth parent Honasa Consumer told the exchanges that the data about its inventory by distributors’ body All India Consumer Products Distributors Federation ( AICPDF ) cited in media reports and on social media is “misinformation”. The company said the distribution value chain, consisting of direct distributors , super-stockists , and sub-distributors, carried a total inventory of Rs 40.69 crore, as per data from its distribution management system.
This is against the quoted figure of Rs 300 crore of near-expiry inventory by the body. “As part of the General Trade Distribution transition under Project Neev , we have removed the 2-layered channel partner structure of super-stockists and sub-distributors from Top-50 cities, and are setting up a single-layered distributor structure. We have implemented this single-layered structure across 70% of these cities, through the appointment of new direct distributors,” the company clarified in a filing.
The company undertook a massive transition exercise for its general trade strategy—through which it is moving away from the super-stockist model it has currently deployed to direct distributors. Due to this, the company took a beating in the September quarter, reporting a net loss of Rs 19 crore and a 7% on-year drop in operating revenue. “The impact (of the restructuring) was higher than what we had planned and expected.
We initially had certain assumptions in place, which were based on a certain level of inventory but as we reached the execution stage, it turned out to be relatively higher,” chief executive officer Varun Alagh had told ET in an interaction . Marketing Marketing & Sales Strategies for Startups: From Concept to Conversion By - Dr. Anu Khanchandani, Startup Coach with more than 25 years of experience View Program Astrology Vastu Shastra Course By - Sachenkumar Rai, Vastu Shashtri View Program Office Productivity Mastering Google Sheets: Unleash the Power of Excel and Advance Analysis By - Metla Sudha Sekhar, IT Specialist and Developer View Program Leadership Boosting Startup Revenue with 6 AI-Powered Sales Automation Techniques By - Dr.
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