High-protein diets under scrutiny: Balancing benefits and risks

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People are increasingly consuming protein in the belief it helps them stay healthy.

We’re constantly told to eat more protein, but some types aren’t as healthy as you’d expect. The hunger for protein is insatiable. Up to half of adults increased their protein intake last year, according to a national poll in Britain, while searches for high-protein foods on Ocado’s website have doubled since 2023.

If you’re looking for the ultimate protein-rich, muscle-building food – eggs are the ultimate option. Cottage cheese, once associated with bland diets, has enjoyed a 97% increase in demand thanks to its high-protein, low-fat content. The protein label is now all over the packaging of yoghurts to ice creams and even some confectionery, such as high-protein versions of Snickers and Mars.



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