He’s shaped how Australians dress for 50 years. And he’s far from done

Steve Bennett, who founded Country Road in 1974, has been called “Australia’s Ralph Lauren”. Some of his most iconic work is probably in your closet.

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Steve Bennett is peering over my shoulder. But he’s not trying to attract a waiter’s attention or even the eye of someone at another table. Instead, he’s assessing what people are wearing.

“Clothing is going through a very strange period ...



You’re the only well-dressed person here,” the 77-year-old veteran of the Australian fashion industry and founder of Country Road quips. Country Road founder Stephen Bennett at St Kilda’s Saint George. Credit: Eddie Jim I am flattered though a tad sceptical about having praise heaped upon my simple outfit – jeans, canvas sneakers, T-shirt, khaki blazer – and challenge Bennett to spot someone else in the room who is “serving looks”, fashion slang for well-dressed.

He nods to a woman at a nearby table wearing a Breton-striped T-shirt, and we agree she passes the pub test. Only, we’re not technically in a pub, but at Saint George , the refurbished dining room at the Saint Hotel on Fitzroy Street, in the bayside suburb of St Kilda. The former pub, which opened in 1915, has a relatively new tenant in celebrity chef Karen Martini, who jets by to say hello to her old friend, Bennett.

For a brisk autumn Friday, the place is buzzing. “There are lots of ladies who lunch,” Bennett observes as he sips a double Jamieson on the rocks, while I nurse a Hemingway Cooler mocktail, flavoured with grapefruit and cherry. Fritto misto – flash-fried seafood – at Saint George.

Credit: Eddie Jim The catalyst for our lunch is the 50.