Heineken and CIVH adding no value to Remgro bottom line – CEO

They increased prices on some of their products ahead of the market and so started losing market share. When we concluded the deal, market share was growing quite significantly. “It’s a tough market on the front-end, and so we need to be very astute on the pricing and the promotion side while we compete with the AB InBevs or even some of the smaller players on the wine, spirit and cider side,” Durand .

.