Greenpeace takes Fonterra to task over grass-fed claims

Greenpeace Aotearoa says it plans to sue Fonterra for what it says are misleading claims the co-operative’s Anchor butter is “100% New Zealand grass-fed” when many of its farmers use imported palm kernel as a supplement. A spokesperson for the environmental group served Fonterra with the lawsuit this morning at the dairy co-op’s Auckland headquarters. Fonterra said it had received the proceedings.

“We are not able to comment further at this stage,” the co-op said. Greenpeace spokesperson Sinead Deighton-O’Flynn said the grass-fed claim was a “blatant greenwash” from Fonterra..