Google’s 2024 Year in Search revealed: What were Kiwis googling this year?

Google has released its 2024 Year in Search data for New Zealand, showing everything Kiwis looked up this year from sporting events to butter recipes. This year, sport and news events from the US election to the Olympics and the Cricket T20 World Cup were top of mind for Kiwis. The American election was the top trending search overall, according to Google’s data - followed by the UEFA Euro and the New York Times' Connections.

Former One Direction member Liam Payne was the fifth top trending search in New Zealand, following his tragic death in Argentina in October at just 31. Shopping and sports make up the rest of the list, with the T20 World Cup, Temu, the Australian Open, and All Blacks vs England. Interestingly, this year saw a spike in searches for flat whites - many Kiwis' coffee order of choice, though it’s not clear why we were googling it.



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