Japanese drinks maker Suntory is looking to shift where it markets its spirits across the globe as it girds for a potential trade war, its new president said on Thursday. Nobuhiro Torii, great-grandson of the company's founder, takes the reins at a raucous time, with new U.S.
tariffs poised to affect everything from Toyota's sedans to Suntory's aged whiskies. The company's soft drinks are mainly produced in their destination markets, but spirits such as tequila must be made in specific locations and are more vulnerable to excise duties, Torii said..
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Global drinks maker Suntory aims to sell local to avoid tariffs, president says
Japanese drinks maker Suntory is looking to shift where it markets its spirits across the globe as it girds for a potential trade war, its new president said on Thursday. Nobuhiro Torii, great-grandson of the company's founder, takes the reins at a raucous time, with new U.S. tariffs poised to affect everything from Toyota's sedans to Suntory's aged whiskies. The company's soft drinks are mainly produced in their destination markets, but spirits such as tequila must be made in specific locations and are more vulnerable to excise duties, Torii said.