GFC to Graham Norton: How an NZ winemaker went global

The co-founders of a New Zealand wine company say there is a purpose behind their publicity stunts, such as signing Graham Norton on as an ambassador and raising millions through online crowdfunding campaigns. “There’s always a reason behind why we do the things we do,” Invivo co-founder Tim Lightbourne told Markets with Madison in Marlborough. “We do invest a lot into marketing and our brands, but we do it in a very, I think, quite a clever way, which uses the least amount of funds possible,” co-founder Rob Cameron said.

“It’s just kind of tapping into something that can really relate to people and have a bit of fun. “We kind of stretch our dollar really far.”.