1 week Ago By Nurul Firdousee
VIVAIA stepped onto the footwear scene with a clear mission: to create shoes that marry comfort with style. Rooted in a dedication to eco-friendly craftsmanship, the label reimagines daily footwear for the conscious , modern wardrobe, focusing on designs that are as thoughtful as they are long-lasting. What makes VIVAIA distinct is its commitment to using materials that tread lightly on the planet, such as sugarcane-based EVA, renewable and biodegradable rubber, and recycled cardboard packaging.
Choosing environmental responsibility, however, doesn’t mean compromising on fashion. The collection unlocks a wealth of styling possibilities—shoes that define the moment and tastefully complement every occasion. Take, for example, the Mary Jane silhouette, perfect for adding a whimsical twist to any outfit.
Pumps and heeled loafers? They’ve got that charming, no-fuss style that works just as well at the office as it does for dinner. Then there are boots —this season’s must-have. Whatever the vibe, you can always rely on a good pair to add some edge to your look.
Each silhouette has its own personality, making it easy to mix things up, whether you’re going for something more laid-back or a little more polished. To no surprise, this thoughtful approach has earned the brand the admiration of celebrities like Selena Gomez, Julia Roberts, and Katie Holmes, who have been spotted wearing their designs—proof that sustainability and high fashion can indeed go hand in hand. The footwear label’s fresh, conscious take on footwear is perfect for stars and fashion mavens alike who value both stylish and mindful choices.
With its expansive array of silhouettes, prints, and hues, the brand offers a shoe for every style to indulge in. From 14 November to 3 December, VIVAIA is having its Black Friday sale —the perfect time to explore these pieces at exclusive discounts such as 20% off for 2 pairs, 25% off for 3 pairs and more. Below, peruse through a curated selection of 9 celebrity-approved standout styles, each pair a beautiful blend of conscious craftsmanship and contemporary allure.
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