From Gir to Global: Gujarat’s Kesar Mangoes Redefining India’s Mango Trade

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Gujarat’s mango industry is gaining global traction, with exports of the famed Kesar mango reaching 689.5 metric tonnes in the 2023–24 season.

Join WhatsApp Folow Facebook Subscribe YouTube Follow Instagram Ahmedabad: Gujarat’s mango industry is gaining global traction, with exports of the famed Kesar mango reaching 689.5 metric tonnes in the 2023–24 season. Known for its distinct aroma , saffron-coloured pulp , and rich sweetness , the GI-tagged Kesar mango is one of India’s most beloved fruit varieties both locally and internationally.

The Kesar mango traces its roots back to 1931 , when it was first cultivated in Junagadh’s Gir region . It got its name from the Nawab of Junagadh, who, impressed by the mango’s deep orange hue, named it “Kesar” , meaning saffron. Today, Gujarat boasts over 177,514 hectares of mango orchards across key districts such as Valsad, Navsari, Gir-Somnath, Surat , and Kachchh .



The state produced 1.08 million metric tonnes of mangoes in 2024, up from 960,000 metric tonnes in 2023, as per the Horticulture Department of Gujarat . Experts attribute the Kesar mango’s premium quality to Gujarat’s soil and climate .

The sandy loam and black cotton soils , combined with hot summers and moderate rainfall , create perfect conditions for mango cultivation. “The high temperature and soil nutrients enhance the mango’s natural sugars, making it sweeter and more flavorful,” said Dr. Ramesh Patel , agricultural scientist at Junagadh Agricultural University .

Mango farming is a cornerstone of Gujarat’s rural economy. In 2021 , the mango industry generated over ₹17 billion in revenue. Farmers are increasingly adopting modern techniques such as drip irrigation , organic composting , and grafting to boost productivity and fruit quality.

Over the past five years, Gujarat has exported 2,500+ metric tonnes of mangoes, with top markets in the UK, US, and Canada . The Gujarat Agro Radiation Processing Facility in Bavla, Ahmedabad , plays a vital role in export readiness by irradiating and certifying mangoes for international standards. “Our mangoes have a strong demand in Europe and North America.

With better cold storage and export infrastructure, Gujarat can lead India’s mango exports,” said Prakash Mehta , exporter from Ahmedabad. Despite its success, Gujarat’s mango industry faces threats from climate change , pests , and market volatility . To combat these issues, the state is investing in subsidized irrigation , logistics improvements , and scientific research .

Partnerships with ICAR and agricultural universities aim to develop disease-resistant and climate-adaptive mango varieties to ensure long-term sustainability..