2 hours Ago By People
A survey conducted by the brand found that 62% of Gen Zers and 59% of Millennials say holiday stress leaves them “secretly wishing they could slap a relative during holiday gatherings" courtesy of Fireball Whiskey is about to get a whole lot more fiery. has launched a "drinkable" stocking "filled with 35 shots of Fireball’s sweet, cinnamon-y goodness" that "was designed to bring some heat to your holiday celebrations," according to a news release from the company obtained by PEOPLE. Fireball is also encouraging customers to “slap” the stocking, in an effort to relieve family-induced holiday stress.
“At Fireball, we strive to give people what they never knew they always needed. And as it turns out, the holidays aren’t all merry and bright,” Danny Suich, Global Brand Director for Fireball, said in a statement. According to a 2024 survey by Fireball, 62% of Gen Zers and 59% of Millennials say leaves them “secretly wishing they could slap a relative during holiday gatherings.
” In the same survey, over half of both groups admitted that they prepare for holiday time with family by stocking up on alcohol. courtesy of Fireball Whiskey To prepare for the launch, Fireball consulted with professional “power-slapper” . Davis — who jokingly said he’d been “training for this my whole life” — recommends that people “take a knee” in front of the stocking for the most optimal slap possible.
The brand also released festive digital ads in preparation for the launch featuring comedian and influencer . Stocking, dressed in a red and white Fireball-themed holiday sweater, lists the various things one can do with the product. “Hang it! Slap it! And pour it!” she says cheerfully while looking directly into the camera.
Related: The holiday-themed item doesn't mark the first unique release from Fireball this year. In October, the brand announced its plans for — whiskey crafted from the actual tears of losing football fans. An official release obtained by PEOPLE at the time revealed that the tears would be collected at some of the year’s biggest football games, before going through an intense sterilization process.
Football lovers can expect to be able to drink the whiskey during the 2025-2026 football season. The Fireball Whiskey stocking is currently available in select retailers across the United States for $24.99.
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