Finland strengthens ties with China through tourism and parliamentary visit

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Finland has intensified its engagement with China through a tourism industry roadshow and an upcoming high-level parliamentary visit.A Finnish tourism delegation concluded a five-day roadshow across Hong Kong, Beijing, and Shanghai on 28 March. The delegation included Visit Finland and representatives from 25 Finnish tourism companies. The aim was to deepen cooperation with China, Finland’s largest tourism market in Asia, and support recovery following the COVID-19 pandemic.

Teemu Ahola , Director of International Operations at Visit Finland, said the turnout demonstrated the importance of the Chinese market. “We are here today with our 25 supplier partners. It is a sign that we value the market,” he said.

Ahola noted that Chinese travellers ranked eighth globally in overnight stays in Finland in 2024, maintaining their position as Finland’s top Asian source market. “If we look into Chinese overnight stays in Finland in 2024, we see the one-year growth has been over 60 percent compared to 2023, which gives a signal that we are coming back. However, it's still a long way to go and that's why we are here to bring back the business,” he said.



Finland offers 41 national parks, extensive nature tourism options, and activities such as lakeside sauna experiences, which continue to attract visitors from Asia. In a separate development, Finland’s Speaker of Parliament Jussi Halla-aho will visit China from 6 to 9 April. The visit is taking place at the invitation of Zhao Leji , Chairman of the Standing Committee of the National People’s Congress of China.

The parliamentary visit is part of ongoing efforts to enhance bilateral relations between the two countries. It follows a series of exchanges in the fields of trade, education, and environmental cooperation. HT.