Fifteen seconds of summary: Labor blasts video at vulnerable Victorian seats

Choice of seats appears to reflect ALP concerns in the southern state, where the Libs have hopes of multiple gains. Plus: Sophie Scamps cuts looseRead more from the shadow campaignElection 2025 live updates: Australia federal election campaignSee all our Australia 2025 election coverageWith the election finally off and racing, candidates in 150 seats across the nation are out of the blocks – but most eyes are turning to the 20-odd seats where the election will really be won and lost.What’s happening in safe seats such as Grayndler, Maranoa or Melbourne won’t have much impact on the bigger political calculus. But we can take a deep dive into which seats the major parties are blasting with their social media ads to see where (at least at this moment) they’re putting resources – thanks as always, to the Meta ad library for Facebook and Instagram spending. Continue reading...

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Choice of seats appears to reflect ALP concerns in the southern state, where the Libs have hopes of multiple gains. Plus: Sophie Scamps cuts loose.