Father and son’s $100m marketing start-up bags Airtree as investor

Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Airtree Ventures and a string of prominent entrepreneurs have poured $22 million into Askable, a low-profile Brisbane start-up that sells market research software to major brands, valuing it at $100 million. It is the first capital raising for the seven-year-old company – which counts Afterpay, Canva, Atlassian, Pizza Hut, Toyota and 7-Eleven as clients – allowing it to conduct more market research for customers.

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