2 weeks Ago By Tom Rose
Sera Lilly discovered her clothing designs and images being used on Shein’s website without prior consent. Lilly highlighted the lack of protections for small businesses against IP violations by large corporations. Shein says it has “proactively removed” the products while they investigate.
A New Zealand fashion designer has been left “gutted” after she came across her own clothing designs and images being marketed on global fast-fashion brand Shein ’s website as their own. Sera Lilly , a Feilding-based designer and founder of clothing brand Friday Flamingo , said the incident was “frustrating” as small businesses like hers usually don’t have the resources to pursue legal action against intellectual property (IP) violations. Shein - the world’s largest fashion retailer - has “proactively removed” the products while they investigate, telling the Herald it “takes all claims of infringement seriously”.
Shein was founded in Nanjing, China in 2008. The company moved its headquarters to Singapore in 2022, although most of its clothes are still produced by Chinese manufacturers..
