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Healthy snacking brand Farmley has narrowed its losses to ₹26 crore in FY24 from ₹33 crore in FY23, according to data from market intelligence platform, Tofler. The company reported a revenue from operations of ₹230.21 crore, up from ₹169.
83 crore last year. The company projects to reach ₹1,000 crore in revenue within the next three years, according to Abhishek Aggarwal, Co-founder, of Farmley. It also plans to expand its retail network fivefold from the current 22,000 touchpoints in two years, Aggarwal shared.
Farmley is planning to deepen its penetration in offline retail through general trade. Additionally, it is looking to enter a couple of international markets in 2025. “The initial response to our general trade playbook as well as to our international markets strategy has been encouraging,” he said.
Currently, Farmley exports to the US , which has been its primary export market for the past six to seven months. Other key markets include Singapore , Canada, and Dubai . While these regions are still at a niche stage for healthy snacking, they are growing rapidly.
Exports are not yet a significant revenue driver, but the company is laying the groundwork for future expansion, Aggarwal explained. Farmley offers 80 to 90 SKUs, with its products listed across online platforms and retail stores. Elaborating on the revenue breakdown, Aggarwal said, “E-commerce platforms like Amazon and Flipkart contribute 35 per cent of our revenues, while quick commerce platforms such as Instamart and Blinkit account for 38 per cent.
Modern trade makes up roughly 10-11 per cent, while general trade contributes the remainder. Institutional sales, including airlines and airports, account for a small segment of about 1.5-2 per cent.
” Looking ahead, Farmley plans to focus its investments on expanding manufacturing capacity and distribution channels, particularly in the offline segment. This includes hiring sales managers and acquiring automated machinery to ensure quality and consistency. The scale of these automated setups and manufacturing facilities will require investments in the double-digit crore range, he noted.
In addition to manufacturing and distribution, the company is prioritising brand-building campaigns to create top-of-mind awareness, shared the co-founder. Comments.
