23 hours Ago
MALAYSIAN dairy brand, Farm Fresh Berhad was once again named Brand of the Year in Dairy Products category at the 2024-2025 World Branding Awards ceremony held at Tower of London, Central London recently. Farm Fresh is the sole winner in the Dairy Products category from Malaysia to be selected for this year’s award. The World Branding Awards is the premier awards programme of the World Branding Forum,and winners are uniquely judged through three streams – brand valuation, consumer market research, and public online voting.
Farm Fresh Berhad group chief operating officer Azmi Zainal, who was present and accepted the award during the ceremony said, “We are honored to receive this prestigious award, and it gives us great pleasure to continue growing our products and brand to international level. “Our heartfelt thanks to the World Branding Award team for recognising us as a strong brand in the Dairy category. “We extend our appreciation to the Farm Fresh team and customers as well for supporting us since day one,” he said.
Since its founding in 2009, Farm Fresh has steadily expanded across the entire grass-to-glass value chain, becoming one of Malaysia’s most iconic homegrown brands. The company has introduced over 200 products across various brands including Farm Fresh, Master Barista, Henry Jones, Yarra Farm, Yarra by Farm Fresh and Nubian Goat’s Milk, Jom Cha by Farm Fresh, St David Dairy (Australia) and their most recent acquisitions, Inside Scoop and Sin Wah Ice Cream. Farm Fresh’s robust market presence extends across various product segments, from ready-to-drink chilled and ambient products to yoghurts, plant-based alternatives, and ice cream.
Growth has been driven by investments in research and development, enabling them to introduce innovative products such as dates milk, lactose-free milk and almond milk, as well as Farm Fresh Grow for children, to meet the evolving needs of consumers. Farm Fresh has also introduced various new products, including a powder variant of Farm Fresh Grow, Australian organic milk, consumer packaged goods ice cream, chocolate malt.
