1 week Ago By Debbie White
HARLEY-Davidson has been warned it risks losing business if it fails to make a big change after its 2025 lineup reveal. But the iconic brand is adamant that it makes the “best damn motorcycles in the world.” On Friday, Harley-Davidson finally unveiled its new bikes for 2025 .
But there's been a mixed reaction from motorbike lovers. One major concern is the cost of the new and refreshed bikes on offer this year. A man raged on social media : "There’s no reason the prices can’t come down.
READ MORE MOTORING NEWS "All the other companies can, why can’t Harley? "Sales are way down [but] Indians are rising. "If this keeps going, Harley will be outta business because regular middle class won’t be able to afford them." Another biker said there was "no chance" he'd buy a new Harley this year.
Most read in Motors He added that it would be "better to buy the older ones for ten grand cheaper." There was also some backlash after Harley promoted its 2025 Road Glide on social media. The firm said the model offers a “powerful Milwaukee-eight 117 V-twin engine, supple adjustable suspension and a sharknose fairing designed to cut through the wind.
” The 2025 Road Glide is being advertised at a starting price of $27,999. But one person warned: “Well Harley, you’re finally on the way out. "The only factory touring bike is a street glide with a trunk and two speakers for $31k.
You finally decided your customers don’t matter.” Yahoo! Finance reported on Tuesday that Morgan Stanley noted the firm faced "prolonged affordability challenges." The lineup of all-new 2025 models includes: The Street Glide Ultra for long-haul touring and the Pan America 1250 ST dynamic adventure sport motorcycle.
Harley-Davidson has also revamped six iconic Cruiser models for 2025: the Low Rider S; Low Rider ST; Breakout; Heritage Classic; Fat Boy and Street Bob. The brand's Sportster S has also been upgraded. A collection of limited-production Custom Vehicle Operation (CVO) motorcycles includes four models: CVO Street Glide; CVO Road Glide; CVO Road Glide ST; and CVO Pan America.
The bike maker said the new models complete the collection of 2025 Harley-Davidson Grand American Touring, Cruiser, Sport, Adventure Touring and Trike motorcycles. Morgan Stanley's analysts also mentioned that "muted consumer confidence may constrain demand recovery." This came after multiple Harley-Davidson stores closed for various reasons throughout 2024.
TOUGH STANCE But the firm said on Friday after revealing its new bikes: "For over 120 years we’ve made the best damn motorcycles in the world. "We’ve weathered wars, recessions and plenty of hard times.” The lineup of all-new 2025 models includes: the Street Glide Ultra for long-haul touring and the Pan America 1250 ST dynamic adventure sport motorcycle.
The bike maker said that the new Street Glide Ultra model is ideal for long-distance touring for riders seeking freedom and adventure. Harley-Davidson has also revamped six iconic Cruiser models for 2025: the Low Rider S; Low Rider ST; Breakout; Heritage Classic; Fat Boy and Street Bob. ARNIE'S BIKE Its iconic Fat Boy was made famous as the motorbike of choice for toughman Arnold Schwarzenegger in Terminator 2 : Judgment Day.
Harley's Sportster S has also been upgraded with an enhanced suspension system for a smoother and more comfortable ride. Harley-Davidson said of the Sportster S that riders will love "unleashing on-demand torque for an exhilarating blast of thrust and adrenaline. "Its light weight, technology features and bold design appeal to experienced riders, new riders and those ready to step away from the crowd on a motorcycle that discards traditional styling tropes.
" There is also a collection of limited production Custom Vehicle Operation (CVO) models, offering luxury and performance. Read More on The US Sun The 26th annual CVO collection includes four super-premium motorcycles: CVO Street Glide; CVO Road Glide; CVO Road Glide ST; and CVO Pan America. There are over 650 Harley-Davidson dealerships across America.
However, multiple stores closed for various reasons throughout 2024 - if they gave any explanation at all. Below is a list of some Harley-Davidson locations that have shuttered last year and why they closed their doors: The San Francisco location closed in June after 110 years due to 'chaos' brought by new management . Miracle City Harley-Davidson in Titusville, Florida, closed in September with no reason given .
Harley-Davidson's legacy location in New York City closed shop on September 28, with the owner citing problems with the economy. Reiman's Harley-Davidson dealership in Kewanee, Illinois, closed its doors in October after the owners sold the business to the Walter Brothers Harley Davidson dealership in Peoria, Illinois. Plus, the dealership in West Bend, Wisconsin, temporarily closed for the season from November 2 until April 1, 2025.
Atlanta Harley-Davidson raved on social media : "Crack the throttle on new models, all new factory custom paint schemes, redesigned and re-tuned suspensions, bigger engines, tech upgrades, heated handgrips and much more.".
