2 weeks Ago
Rita Ora is set to become the voice of Metrolink trams. The internationally acclaimed singer-songwriter will make her debut as the voice of Metrolink this week, as she prepares to host the MTV EMAs for the first time. The musician will take over tram announcements at selected stops, providing tips on journey planning and navigation.
She aims to put a smile on passengers' faces as they travel around the city. The MTV EMAs ceremony is scheduled to take place at Co-Op Live on Sunday, November 10. The event will be broadcast live to more than 150 countries worldwide.
In the week leading up to the ceremony, Metrolink passengers will notice an MTV EMA-inspired makeover at the St Peter’s Square tram stop. Passengers can pose in front of awards posters for categories such as ‘Best Tram Outfit’, ‘Longest Commute’, ‘Best Tram Passenger’, and ‘Seat Offering Hero’. Transport for Greater Manchester’s offices opposite Piccadilly station have also been given an MTV makeover to build excitement for the EMAs.
MTV Music Week will also take place across Manchester in the lead-up to the awards ceremony, 'helping to shine a spotlight on some of the city’s most loved venues' and providing a platform for 'homegrown, up-and-coming artists.' Andy Burnham, Mayor of Greater Manchester, said: "For a long time we’ve been saying that Manchester is the UK’s capital of music, with a rich musical heritage stretching back decades that has helped build a vibrant, diverse music scene that continues to flourish today. "Having the MTV EMAs, Music Week and some of the biggest names in pop music like Rita Ora in Manchester not only helps to strengthen our claim, but it also provides a huge boost to our music industry and the wider economy.
"We’re absolutely delighted to have Rita Ora as the voice of Metrolink this week, and I hope everyone attending the MTV EMAs and Music Week events enjoy everything that Manchester has to offer." Richard Godfrey, Executive Producer of the MTV EMAs, added: "The MTV EMAs is about to land in Manchester, and the city has given us such a warm welcome. "We hope that fans travelling this week, and to the show on Sunday, enjoy Rita Ora’s announcements during their journeys.
"Not only will Rita be bringing the MTV EMA spirit to the stage at Co-op Live, she will also be bringing it to the people of Manchester on the tram.".
