FACT CHECK: Niacinamide serum ad used AI-manipulated news report

According to AI detection tool Sensity, the content has ‘definite signals of AI generation or manipulation’

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Claim: A GMA News report shows a product called Hally Premium Niacinamide Pure Serum, allegedly developed by celebrity dermatologist Dr. Vicky Belo. The product claims to cure acne, remove stretch marks, and treat multiple skin conditions.

Rating: FALSE Why we fact-checked this: The Facebook ad containing the claim has now garnered 1.3 million views, 9,800 reactions, and 2,000 comments as of writing. AI-manipulated news report: The ad used a news report taken from GMA’s 24 Oras October 15 newscast, manipulating it using artificial intelligence.



In the original video , 24 Oras anchor Mel Tiangco introduced a report by broadcaster Sandra Aguinaldo about Eco-Ikot Centers, a zero-waste initiative in Smokey Mountains in Tondo, Manila. The story of Belo supposedly developing Hally Premium Niacinamide Pure Serum was not mentioned anywhere in the original video. Sensity , a web-based tool for detecting AI, found the video “suspicious” with a 98% confidence level.

The Netherlands-based company said that the minimum confidence for its detector is 50%. Not a Belo Medical Group product: Hally Premium Niacinamide Pure Serum is not included in the list of serums officially available for sale on Belo Medical Group’s website . Belo is the founder, president, and medical director of the company.

Not FDA registered: Hally Premium Niacinamide Pure Serum is not on the Philippine Food and Drug Administration’s list of registered products , as seen on its online verification portal. Similar claims: Rappler has debunked similar ads for various supposed health products that used manipulated news reports of mainstream media to falsely imply endorsement: FACT CHECK: Doc Alvin collagen gummies ad is fake FACT CHECK: Hair growth ad uses AI-manipulated news report, Willie Ong clip FACT CHECK: Hypertension ‘cure’ ad used face manipulation, AI-generated audio FACT CHECK: Eyedrop ad used unrelated Jessica Soho clip, AI voice FACT CHECK: News report manipulated using AI to promote hair growth shampoo – Lorenz Pasion/Rappler.com Keep us aware of suspicious Facebook pages, groups, accounts, websites, articles, or photos in your network by contacting us at factcheck@rappler.

com. You may also report dubious claims to the #FactsFirstPH tipline by messaging Rappler on Facebook or Newsbreak via Twitter direct message . You may also report through our Viber fact check chatbot .

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