Explained: Why Kiwis have stopped buying fake meat

Meat-free “meat” was hyped as a game-changer toward the end of the last decade Momentum has stalled for the multi-billion dollar sector and supermarkets report a slowdown New research reveals the biggest barriers for Kiwis are the taste and the price. Animal meat remains cheaper and more popular It was a viral moment tailor-made for the barbecue blokes. A bearded Aussie boilermaker takes his TikTok followers on a tour of Woolworths in Mt Isa, isolated amid February’s ex-tropical Cyclone Kirrily.

The Queensland mining town’s stranded locals have emptied the supermarket’s supplies of meat, fruit, vegetables, and even pet food. But one section appears untouched..